Description du livre
How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. Whats the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers,
Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. Whats the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers,
Informations
- Format Gebundene Ausgabe
- Label Norton & Company
- Auteur Geoffrey G. Parker, Marshall W. van Alstyne, Sangeet Paul Choudary
- Langue Anglais
- Nombre de pages 352
- Publié le 28. Mars 2016
- ISBN 0393249131
- EAN 9780393249132