Description du livre
Appropriate for both undergraduate and graduate courses in Marketing Research, this text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the success of previous editions by being even more current, contemporary, illustrative and user-friendly.
Informations
- Format Gebundene Ausgabe
- Label Prentice Hall
- Auteur Naresh K. Malhotra
- Langue Anglais
- Nombre de pages 897
- Publié le 24. Juillet 1998
- EAN 9780130830449