Description du livre
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
Informations
- Format Taschenbuch
- Label Elsevier Ltd, Oxford
- Auteur Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell
- Langue Anglais
- Nombre de pages 510
- Publié le 9. Avril 2005
- ISBN 9780750665339
- EAN 9780750665339
