Description du livre
Irwin Series in Marketing
Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships.
Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships.
Informations
- Format Taschenbuch
- Label Irwin Professional Publishing
- Auteur J. Paul Peter
- Langue Anglais
- Nombre de pages 368
- Publié le 23. Août 1996
- EAN 9780256202816
