Beschreibung zum Buch
Irwin Series in Marketing
Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships.
Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships.
Informationen zum Produkt
- Format Taschenbuch
- Label Irwin Professional Publishing
- Autor J. Paul Peter
- Sprache Englisch
- Anzahl Seiten 368
- Erschienen am 23. August 1996
- EAN 9780256202816
